American Trucking Association’s brochure guide prior to approaching LION


LION’s brochure re-design

© 2023 by LION Brand Consultancy. 

American Trucking Association

The American Trucking Association, a long time client, reached out to request our services in revitalizing their membership materials. Their materials lacked a cohesive look, feel, and voice. We conducted research, re-wrote all content copy, and worked with their onsite graphic design team to breathe new life into their membership packages. We condensed over ten pamphlets into one easy to digest folder containing all necessary materials and applications. 

Content + Copywriting

Branding Vision